Naughty knits – The sweet, soft, and surprisingly sexy history of women’s sweaters

Sexy and cozy? In the world of women’s fashion, the two are rarely seen together, but once in a while, you do get both.Those occasions are mostly thanks to that little knit coquette, the women’s sweater.

We all know the joy of curling up on the couch with our beau, a bowl of popcorn, and big comfy sweater, but we tend to forget just how hot knits can be, no pun intended.

Sophia Loren Sweater Girls 1954 - Flash Sale Canada

Sophia Loren in the 1954 film ‘Woman of the River”

Marilyn Monroe's Black Turtleneck - Canada Fashion Blog

Marilyn Monroe in a form-fitting black turtleneck

In the 1950s, so-called “sweater girls” adopted a look born of bombshells like Lana Turner, Marilyn Monroe, and Sophia Loren, who wore tight knits that hugged their hourglass figures, much to the delight of men everywhere.

Just like attitudes, in the 1960s, the women’s sweater got a little looser and more relaxed. Free-flowing and oversized knits didn’t loose any of their sex appeal though.

Brigitte Bardot Sweater - Fashion blog Canada

And god created sexy sweaters: Brigitte Bardot, mid 60s

Marilyn Monroe Santa Monica 1961- Canada Fashion Blog

Marilyn Monroe donned little more than this Cowichan cardigan for George Barris’ 1961 photo shoot

While Marilyn traded her slinky black turtleneck for a roomy Cowichan cardigan – and not much else – for a 1961 beach photo shoot, Brigitte Bardot donned boy’s-cut sweaters that draped from her curves for an effect that was anything but boyish.

In the 80s, sweaters got super oversized, but only so that everything on the legs could be ultra-tight. Say what you will, the look was the epitome of hot in its heyday.

Thankfully the knit sweater remains a womenswear staple, and its legacy of sexy and cozy continue. From ultra tight tops worthy of 1950s screen sirens, to very loose knits that play peekaboo, the women’s sweaters are a lot like the fashion equivalent of staying in with your date, versus stepping out – seemingly innocent, but with all that privacy, things are bound to get a little steamy.

anne francis sweater girl - Canada fashion blog

Anne Francis Studio Shot

There’s an added reason to don a sweater this season. February 9th marked National Sweater day in Canada, a campaign organized by the World Wildlife Fund to draw attention to the issue of climate change.

National Sweater Day asked that you turn down the heat and put on a sweater, though we think it’s a good idea to do so for the whole month, and even all winter long, if you can.

Conserving energy is just one of the ways you can fight climatic changes that hurt wildlife and their ecosystems. Wear a sweater and help build a sustainable future – you’ll also look darn good doing it.

Don’t miss our “Women’s Knits” sale! Starting tomorrow at 11:55 AM EST!

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