Australians have it made. Friendly people, unique wildlife, thriving cities, and a culture of endless summer.
And as if that weren’t already enough to envy, they boast a fashion and design scene that’s only getting hotter. New designers emerge every year, not only rivaling but often outdoing those in longer standing fashion enclaves across Europe and north America.
And smack dab in the middle of this seeming utopia is fresh-faced label Maurie & Eve. The Sydney-based brand, founded in 2004 by friends Kelly and Scott Davies and Maya Clemmensen, brings together all that is good about Australia.
Like its homeland, the label is modern and forward thinking, but steeped in history. There’s also that signature Aussie cultural blend of European history and Asian proximity.
You’ll often find Maurie & Eve doing what would be unthinkable for a label from anywhere else. But for these Aussies, it seems second nature to mix classically Japanese structural and architectural elements – think kimono sleeves – with European signatures, like the palazzo pant or bustier bodice.
And what’s more is that all of this is achieved with that typical Australian nonchalance, that effortless elegance characteristic of a nation of beach-goers and unconsciously beautiful people.
Casually draped silks, ruching, and youthful details like fringe and abstract prints exemplify Maurie & Eve‘s playful Aussie side.
But don’t look to them for anything too wintery. Even their fall and winter collections include short shorts, little black dresses and bright, beachy color palettes.
Though that’s not too surprising coming from a country where snow is something that happens practically a world away, and where umbrellas are more likely to be used for shade than in the rain.