Any man will tell you, it’s pretty amazing the influence a woman can have.
When Alpinestars was first founded in Italy in the 60s, no one could have predicted that the brand, which designed high-performance gear for motorcycle and auto racing, would ever become a fixture of women’s fashion.
But the girls prevailed, and by the turn of the millennium, the racing company had grown to encompass two new designer-driven labels for women, Alpinestars by Denise Focil and ASTARS.
To be a hundred percent honest, there isn’t much of the original motocross-geared Alpinestars in either of these new brands, unless you count the beautifully fitted and buttery soft leather jackets that Alpinestars by Denise Focil has become know for. But those are miles away from the performant leather racing gear the original Alpinestars still designs.
Instead, you get a completely fresh perspective from both labels, with the Denise Focil brand catering more to a cosmopolitan femininity, with pieces that are urban, chic and all about luxe.
Meanwhile, ASTARS presents a more dreamy and relaxed approach to women’s fashion, with easy knits and soft jersey tops, dresses and the like.
But it isn’t just in the aesthetic that these two sub-labels have transformed the Alpinestars name. For, when a woman brings her touch to something, it pervades every detail.
Something unthinkable for a performance sport label, Alpinestars by Denise Focil has become a true mover in the fashion scene, its influence culminating recently in a collaboration with leading fashion blog Sincerely Jules.
Here, we see the extent to which Alpinestars by Denise Focil and ASTARS have redefined what was once squarely a men’s label, adding to it a feminine sensibility, street appeal and chic – in short, the kind of total transformation only a woman could pull off.
- Emily
Shop the A STARS sale on THE VOLTS!
