The art department at The Volts is in a permanent state of creation and recreation. In order to produce imagery for our ongoing sales and weekly blog posts, we constantly develop editorial-style imagery for your viewing pleasure.
For those of you who have not yet had the chance to experience one firsthand, a fashion photo shoot is no small endeavour and involves an experienced and sometimes stressed-out team of fashion industry professionals all getting together to create something beautiful and unique.
From the photographer in charge of capturing the imagery to the stylist putting together the look (and let’s not forget the hair and makeup artists behind the scenes too), a photo shoot is an exciting collaborative process that involves several key players all committed to producing one or two great shots.
First, the art director, stylist and photographer sit down to discuss concept, location and lighting. Once this has been established, they book the right people for the job (the models and support staff that they think are the best fit) and the shoot takes place.
After a day of face powdering, posing and posturing, our team sits down and goes through hundreds of images, picking only a handful of those that feature the best poses and have the best composition and overall look. It ultimately comes down to subtle details and minute differences in angles and lighting that few but those with the most discerning of eye for photography will notice.
What you see here is a selection of images taken from the first Volts banner shoot, taken in Montreal’s hippest post-industrial neighbourhood, Griffintown. Saturated with design studios and antique shops, the area is a hidden gem in the European-influenced city where The Volts operates.
Follow our blog for upcoming editorial-style photo shoots and backstage projects.